Case Study Heineken International

Marie Claire de Haas is responsible for the delivery of a number of digital projects like James Bond Skyfall (.com website, Facebook, Youtube) and Desperados (Facebook application and mobile app) inlcuding roll out to 30+ countries. These projects are delivered to the Global Commerce department within Heineken.

Tasks within the projects

  • Responsible for delivery within time and budget
  • Coordination and integration of design, IT & business planning and activities
  • Control external agencies to deliver within time and budget
  • Communication towards various stakeholders, including international Heineken markets
  • Reporting on a weekly basis to Webcenter manager and Global Commerce