Case StudyPhilips GM&C

In the role of Value Program Manager Marketing Excellence Marie Claire de Haas is end-2-end responsible for a number of B2B Online Programmes in the areas Corporate and Healthcare. The VPM manages the 8-quarter roadmap, aligns with all stakeholders involved, she arranges the formal approvals needed within the prince2 Methodology and participates in the project boards as the senior supplier.

Tasks within the programmes

  • End-2-end responsible for the B2B Online Corporate and Healthcare programmes including Design, IT implementation and business acceptance
  • Managing the 8-quarter roadmap
  • Primarily steering on adding value (Budget, Time and quality is secundary)
  • Coördination and integration of planning and activities Design, IT, Business and external parties
  • Communication towards various stakeholders
  • Chair Program Boards

Dhr. R. van Griensven

Period: January – December 2011