Case Study 8: Philips Design

Philips design is one of the biggest design organizations in the world with 9 studios and 50+ design awards a year. The new brand identity for Philips has been launched in November 2013. Marie Claire is responsible for the Brand Refresh program where a range of guidelines (communication, packaging, digital, events, retail, products) will be created which will be rolled out to the entire Philips organization in 2014.

Tasks within the projects

  • End responsible for a number of programs within the portfolio of Philips Design
  • Reporting to the Chief Design Officer and Global head of Brand, Communication & Digital
  • Resource Management within and across the different programs
  • Daily point of contact for project managers which operate in the different programs